Brand Guardianship
“Feeling is the foundation of any meaningful brand. Honour the feeling, and the rest follows. Every detail contributes to the whole, and every detail deserves attention.…”
Daisy Finer
Daisy offers on-going guardianship for travel, spa, health and wellbeing brands and leaders. With a blend of creative insights and experiential intelligence, she helps shape and protect how a brand feels, sounds and lives in the world.
Working closely with founders, teams or marketing departments, Daisy brings coherence to every touchpoint — from client experiences to website composition and tone of voice. She understands the need for different modes of storytelling across different avenues — from the educational intimacy of newsletters to the immediacy of Instagram — and ensures each expression feels aligned.
Acting as a trusted sounding board, Daisy shares and distils ideas and ensures brands stay relevant. She births soft-sell campaigns that are as authentic as they are effective
Daisy’s guardianship extends naturally to beauty brands. She offers solid knowledge of the therapeutic and scientific benefits of Aromatherapy and active ingredients, has a deep understanding of Traditional Chinese Medicine and Ayurveda, and believes in natural living principles.
Away from the corporate business model, Daisy’s approach is fluid and feminine; her intention is always to anchor a brand in meaning, purpose and soul. Free from rigidity or formula, she sees what others miss — the nuance, the potential, the hidden meaning. Her guiding principle remains the same across every project: create what you can’t find.
Daisy’s clients:
“Daisy’s credentials as a writer and journalist need little endorsement. Having also worked with her as a consultant and creative, I’d say her wealth of ideas, depth of professionalism and laser-sharp eye make her a desirable ‘Director of Polish’ on any project.
— Victoria Fuller, Partner, Global Retreat Company
