Welcome to a World
of Words & Wellbeing...
Daisy Finer is a writer, cultural observer and creative consultant renowned for her honest opinions and original style of expression. With unparalleled first-hand knowledge of the people and places shaping the global wellness scene, she is widely regarded as one of the most trusted voices in the industry. Alongside her editorial work, Daisy partners with high-end, niche brands to craft meaningful experiences and narratives which elevate collective presence. Her work connects people to places and products that heal, inspire, and transform.
Journalist
For over 25 years, Daisy has extensively researched and reviewed the best in dedicated spa hotels, medi-clinics and holistic retreats. For four years she was Spa Editor at Condé Nast Traveller; prior to this, she edited the annual spa guide of Britain’s oldest magazine, Tatler, for seven years. In her quest for the authentic, reliable, and magical, Daisy has played a role in putting many burgeoning health hideaways ‘on the map’. She is as captivated by the small and undiscovered as she is by life-changing legends. Now freelance, Daisy continues to contribute to Country & Town House and Conde Nast Traveller.
Wellbeing Consultant
Daisy collaborates with retreat founders, wellness pioneers, and natural beauty brands to help them realise their potential in the luxury sphere. From start-ups to relaunches, her consultancy spans everything from crystallising a brand’s vision and nurturing depth of purpose to concept development, tone of voice, aesthetics, and storytelling. She understands that for wellbeing projects to resonate, they must embody character, reflect cultural awareness, and form genuine connection—with their audience, their environment, and their own values.
Brand Guardian
Daisy works behind the scenes as a long-term steward and sounding board for thoughtful, high-end brands. She brings business acumen, fresh ideas, and creative direction to projects seeking to stand out from the noise. Sharing insights and strategies typically offered by large agencies, her role is to ensure consistency, coherence, and soul so that every touchpoint reflects the deeper truth a brand wants to tell. From copywriting to high-impact messaging, she helps brands express who they truly are, whilst ensuring they continually adapt to a changing world.
“The potential for great change is in the air. The travel, beauty and fashion industries are reframingthemselves as ones which can be centred on the currency of collaborative, thoughtful regeneration, both of ourselves and our planet. The hope is that we are, at last, stepping into the age of transparency and togetherness.”
Daisy Finer as published in Condé Nast Traveller
Follow Daisy on instagram! @daisyfiner
